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Exploring direct and customer relationship marketing /

Evans, Martin

Exploring direct and customer relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson. - 2nd ed. - London : Thomson Learning, 2004. - xxiv, 520 p. : ill. ; 25 cm.

ISBN: 9781861529015

Subjects--Topical Terms:
Direct marketing.

Dewey Class. No.: 658.812 / EVA

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