Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

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TextPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN:

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Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658SCH (Browse shelf(Opens below))	Available	98-240
UMI Main Library	Seen During Stock-taking	658.802MUL (Browse shelf(Opens below))	Available	2011-1291

Includes bibliographical references and index.

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