Marketing management :
Mullins, John W.
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780073529820 (alk. paper)
2006022082
Marketing--Management.
658.81 / MUL
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York : McGraw-Hill, c2008. - xxii, 533 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780073529820 (alk. paper)
2006022082
Marketing--Management.
658.81 / MUL