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Principles of direct and database marketing / Alan Tapp.

By: Tapp, Alan Material type: Text

TextPublication details: Harlow, England : Prentice Hall, c2005Edition: 3rd edDescription: xiv, 489 p. : ill. ; 25 cmISBN: 9780273683551Subject(s): Marketing ManagementDDC classification: 658.872

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.872 TAP (Browse shelf(Opens below))	Available	2011-1297
UMI Main Library	Seen During Stock-taking	658.872 TAP (Browse shelf(Opens below))	Available	2008-806
UMI Main Library	Seen During Stock-taking	22 658.872 TAP (Browse shelf(Opens below))	Available	2008-807
UMI Main Library	Seen During Stock-taking	22 658.872 TAP (Browse shelf(Opens below))	Available	2008-808
UMI Main Library	Seen During Stock-taking	22 658.872 TAP (Browse shelf(Opens below))	Available	2008-809
UMI Main Library	Seen During Stock-taking	22 658.872 TAP (Browse shelf(Opens below))	Available	2008-810

Includes bibliographies and index.

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