Principles of direct and database marketing / (Record no. 1291)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181113160546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110411s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273683551 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.872 |
| Item number | TAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp, Alan |
| 9 (RLIN) | 3665 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of direct and database marketing / |
| Statement of responsibility, etc. | Alan Tapp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 489 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term following geographic name as entry element | Management |
| 9 (RLIN) | 3666 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 658.872 TAP | 2008-806 | 07/08/2011 | 07/08/2011 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 22 658.872 TAP | 2008-807 | 07/08/2011 | 07/08/2011 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 22 658.872 TAP | 2008-808 | 07/08/2011 | 07/08/2011 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 22 658.872 TAP | 2008-809 | 07/08/2011 | 07/08/2011 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 22 658.872 TAP | 2008-810 | 07/08/2011 | 07/08/2011 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 08/04/2011 | 658.872 TAP | 2011-1297 | 02/11/2016 | 02/11/2016 | Books-General |