Principles of direct and database marketing /
Tapp, Alan
Principles of direct and database marketing / Alan Tapp. - 3rd ed. - Harlow, England : Prentice Hall, c2005. - xiv, 489 p. : ill. ; 25 cm.
Includes bibliographies and index.
9780273683551
Marketing Management
658.872 / TAP
Principles of direct and database marketing / Alan Tapp. - 3rd ed. - Harlow, England : Prentice Hall, c2005. - xiv, 489 p. : ill. ; 25 cm.
Includes bibliographies and index.
9780273683551
Marketing Management
658.872 / TAP