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Marketing research : An international approach / Marcus J. Schmidt, Svend Hollensen.

By:

Schmidt, Marcus, 1959-

Contributor(s):

Hollensen, Svend

Material type:

TextPublication details: Harlow, England ; Prentice Hall/Financial Times, c2006.Description: xiv, 613 p. : ill. ; 25 cmISBN:

9780273646358

Subject(s):

DDC classification:

658.83 22 SCH

Item type:

Books-General

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Includes bibliographical references and index.

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