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Marketing research :

Schmidt, Marcus, 1959-

Marketing research : An international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; Prentice Hall/Financial Times, c2006. - xiv, 613 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273646358

LCCN: 2005058927

Subjects--Topical Terms:
Marketing research--Methodology.
Export marketing--Research--Methodology.

Dewey Class. No.: 658.83 / SCH

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