Ethnic marketing : Accepting the challenge of cultural Diversity / Guilherme Dias Pires, John P. Stanton.

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TextPublication details: UK : Thomson Learning, c2005Description: xiv, 274 p. : ill. ; 23 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.834 PIR (Browse shelf(Opens below))	Available	2011-679

Includes index [p.267-274]

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