Ethnic marketing : (Record no. 2057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181122113205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110720t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861529961 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UMI |
| Original cataloging agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Edition number | 22 |
| Item number | PIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pires, Guilherme Dias |
| 9 (RLIN) | 1155 |
| 245 ## - TITLE STATEMENT | |
| Title | Ethnic marketing : |
| Remainder of title | Accepting the challenge of cultural Diversity / |
| Statement of responsibility, etc. | Guilherme Dias Pires, John P. Stanton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | UK : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 274 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index [p.267-274] |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name as entry element | Marketing |
| General subdivision | Cultural diversity |
| 9 (RLIN) | 3595 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, John P. |
| 9 (RLIN) | 3596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/20/2011 | 1 | 658.834 PIR | 2011-679 | 02/11/2016 | 02/11/2016 | Books-General |