Ethnic marketing :
Pires, Guilherme Dias
Ethnic marketing : Accepting the challenge of cultural Diversity / Guilherme Dias Pires, John P. Stanton. - UK : Thomson Learning, c2005 - xiv, 274 p. : ill. ; 23 cm.
Includes index [p.267-274]
9781861529961
Marketing --Cultural diversity
658.834 / PIR
Ethnic marketing : Accepting the challenge of cultural Diversity / Guilherme Dias Pires, John P. Stanton. - UK : Thomson Learning, c2005 - xiv, 274 p. : ill. ; 23 cm.
Includes index [p.267-274]
9781861529961
Marketing --Cultural diversity
658.834 / PIR