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Essentials of corporate communication : Implementing practices for effective reputation management / Cees B. M. Van Riel and Charles J. Fombrun.

By: Contributor(s): Material type: TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN:
  • 9780415328265
Subject(s): DDC classification:
  • 658.45 22 RIE
Contents:
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
Item type: Books-General
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Holdings
Current library Collection Call number Status Barcode
UMI Main Library Seen During Stock-taking 658.45 RIE (Browse shelf(Opens below)) Available 2013-1989
UMI Main Library Seen During Stock-taking 658.45 RIE (Browse shelf(Opens below)) Available 2013-1990

Includes bibliographical references (p. [284]-301) and index.

Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.

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