Essentials of corporate communication :
Riel, C. B. M. Van.
Essentials of corporate communication : Implementing practices for effective reputation management / Cees B. M. Van Riel and Charles J. Fombrun. - London ; New York : Routledge, 2007. - xvi, 306 p. : ill. ; 24 cm.
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
9780415328265
2006005358
Communication in management.
Corporate image.
Corporations--Public relations.
658.45 / RIE
Essentials of corporate communication : Implementing practices for effective reputation management / Cees B. M. Van Riel and Charles J. Fombrun. - London ; New York : Routledge, 2007. - xvi, 306 p. : ill. ; 24 cm.
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
9780415328265
2006005358
Communication in management.
Corporate image.
Corporations--Public relations.
658.45 / RIE