Normal view MARC view ISBD view

Ethnic marketing : Accepting the challenge of cultural Diversity / Guilherme Dias Pires, John P. Stanton.

By: Pires, Guilherme Dias Contributor(s): Stanton, John P Material type: Text

TextPublication details: UK : Thomson Learning, c2005Description: xiv, 274 p. : ill. ; 23 cmISBN: 9781861529961 Subject(s): Marketing -- Cultural diversityDDC classification: 658.834

Item type:

Books-General

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.834 PIR (Browse shelf(Opens below))	Available		2011-679

Includes index [p.267-274]

There are no comments on this title.

to post a comment.