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Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

By: Mullins, John W. (John Walker)Contributor(s): Walker, Orville C Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2010Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN: 9780071267762Subject(s): Marketing -- ManagementDDC classification: 658.8

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Books-General

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Holdings ( 6 )
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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.8 MUL (Browse shelf(Opens below))	Available	2010-2475
UMI Main Library		658.8MUL (Browse shelf(Opens below))	Available	2010-2478
UMI Main Library		658.8MUL (Browse shelf(Opens below))	Available	2010-2479
UMI Main Library	Seen During Stock-taking	658.8MUL (Browse shelf(Opens below))	Available	2010-2480
UMI Main Library	Seen During Stock-taking	658.8MUL (Browse shelf(Opens below))	Available	2010-2481
UMI Main Library	Seen During Stock-taking	658.8MUL (Browse shelf(Opens below))	Available	2010-2474

Includes bibliographical references and index.

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