Marketing management : (Record no. 3256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180605123010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180605b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071267762 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | MUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| 9 (RLIN) | 3287 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | A strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 551 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 3288 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 9 (RLIN) | 3289 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/16/2012 | 1 | 658.8MUL | 2010-2480 | 02/11/2016 | 02/11/2016 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/16/2012 | 1 | 658.8MUL | 2010-2481 | 02/11/2016 | 02/11/2016 | Books-General | |||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/16/2012 | 1 | 658.8MUL | 2010-2474 | 02/11/2016 | 02/11/2016 | Books-General | |||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 04/18/2016 | 1 | 658.8MUL | 2010-2478 | 04/18/2016 | 04/18/2016 | Books-General | ||||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 04/18/2016 | 1 | 658.8MUL | 2010-2479 | 04/18/2016 | 04/18/2016 | Books-General | ||||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 07/04/2016 | 1 | 658.8 MUL | 2010-2475 | 07/04/2016 | 07/04/2016 | Books-General |