Marketing management :
Mullins, John W.
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. - 7th ed. - Boston : McGraw-Hill Irwin, c2010. - xxi, 551 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071267762
Marketing--Management.
658.8 / MUL
Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. - 7th ed. - Boston : McGraw-Hill Irwin, c2010. - xxi, 551 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071267762
Marketing--Management.
658.8 / MUL