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Marketing communications : Integrating offline and online with social media / PR Smith & Ze Zook.

By: Smith, P. R. (Paul Russell), 1957-Contributor(s): Zook, Ze Material type: Text

TextPublication details: Philadelphia, PA : Kogan Page, 2011Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN: 9780749461935Subject(s): Communication in marketingDDC classification: 658.802

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Holdings
Current library	Collection	Call number	Status
UMI Main Library	Seen During Stock-taking	658.802 SMI (Browse shelf(Opens below))	Available
UMI Main Library	Seen During Stock-taking	658.802 SMI (Browse shelf(Opens below))	Available
UMI Main Library	Seen During Stock-taking	658.802 SMI (Browse shelf(Opens below))	Available
UMI Main Library	Seen During Stock-taking	658.802 SMI (Browse shelf(Opens below))	Available

Includes index.

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