Marketing communications : (Record no. 6185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180625103257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180625b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749461935 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| Item number | SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 17932 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | Integrating offline and online with social media / |
| Statement of responsibility, etc. | PR Smith & Ze Zook. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Philadelphia, PA : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 483 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 17933 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zook, Ze. |
| 9 (RLIN) | 17934 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 12/04/2014 | 1 | 658.802 SMI | 2014-181 | 02/11/2016 | 02/11/2016 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 12/04/2014 | 1 | 658.802 SMI | 2014-182 | 02/11/2016 | 02/11/2016 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 12/04/2014 | 658.802 SMI | 2014-184 | 02/11/2016 | 02/11/2016 | Books-General | |||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 12/04/2014 | 1 | 658.802 SMI | 2014-183 | 02/11/2016 | 02/11/2016 | Books-General |