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Marketing communications :

Smith, P. R. 1957-

Marketing communications : Integrating offline and online with social media / PR Smith & Ze Zook. - 5th ed. - Philadelphia, PA : Kogan Page, 2011. - xviii, 483 p. ; 25 cm.

Includes index.

ISBN: 9780749461935

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 / SMI

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