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401.

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Managing marketing in the 21st century : Developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert. by

Capon, Noel
Capon, Roy
Hulbert, James Mac

Edition: European ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: NY : Wessex, c2009

Availability: Items available for loan: UMI Main Library (4)Call number: 658.802 CAP, ...

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402.

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Successful brand management in a week / Paul Hitchens, Julia Hitchens. by

Hitchens, Paul
Hitchens, Julia

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Teach Yourself, 2014

Availability: Items available for loan: UMI Main Library (1)Call number: 658.827 HIT.

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403.

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Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment. by

Kotler, Philip
Armstrong, Gary
Parment, Anders

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: England : Pearson Education, 2011

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KOT.

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404.

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Social marketing : Changing behaviors for good / Philip Kotler, Nancy R. Lee. by

Kotler, Philip
Lee, Nancy R

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2016

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KOT.

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405.

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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. by

Chaffey, Dave
Ellis-Chadwick, Fiona

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River : Pearson, 2016

Availability: Items available for loan: UMI Main Library (1)Call number: 658.87202854678 CHA.

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406.

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Marketing an introduction / Gary Armstrong ... [et al.]. by

Armstrong, Gary

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : Financial Times Prentice Hall, 2009

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 MAR.

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407.

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Fundamentals of retailing and shopper marketing / Jan Hillesland ... [et al.]. by

Hillesland, Jan
Rudolph, Thomas
Meise, Jan Niklas
Gisholt, Odd
Bendixen, Alf
Fjeldstad, Truls
Nordfält, Jens
Clement, Jesper

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : Pearson, 2013

Availability: No items available.

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408.

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Fast track to success : Marketing / Chris Ritchie. by

Ritchie, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : FT Prentice Hall, 2009

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 RIT.

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409.

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Marketing / Paul Baines, Chris Fill, Kelly Page. by

Baines, Paul
Fill, Chris
Page, Kelly

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2008

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 BAI.

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410.

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Marketing research / Carl McDaniel, Roger Gates. by

McDaniel, Carl
Gates, Roger

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : John Wiley, c2005

Availability: Items available for loan: UMI Main Library (1)Call number: 658.83 MCD.

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411.

Strategic marketing planning / Colin Gilligan, Richard M.S. Wilson. by

Gilligan, Colin
Wilson, Richard M.S

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Elsevier, c2009

Availability: No items available.

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412.

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Global marketing and advertising : Understanding cultural paradoxes / Marieke K de Mooij. by

Mooij, Marieke K

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE Publications, Inc., [2014]

Availability: Items available for loan: UMI Main Library (1)Call number: 658.802 MOO.

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413.

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Marketing ethics & society / Lynne Eagle & Stephan Dahl. by

Eagle, Lynne
Dahl, Stephan

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, c2015

Availability: Items available for loan: UMI Main Library (1)Call number: 174.96588 EAG.

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414.

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Using qualitative research in advertising : Strategies, techniques, and applications / Margaret A Morrison ... [et al.]. by

Morrison, Margaret A

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks,Calif. : SAGE, c2012

Availability: Items available for loan: UMI Main Library (1)Call number: 659.1072 USI.

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415.

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Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker. by

Mullins, John. W

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [Place of publication not identified] : Mcgraw Hill Higher Education, c2012

Availability: Items available for loan: Mbale Centre Library (1)Call number: 658.8 MUL. UMI Main Library (4)Call number: 658.8 MUL, ...

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416.

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Essentials of marketing : A marketing strategy planning approach / William D Perreault, Joseph P Cannon, E Jerome McCarthy. by

Perreault, William D
Cannon, Joseph P
McCarthy, E Jerome

Edition: 14th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: United States : McGraw-Hill Create, c2015

Availability: Items available for loan: Mbale Centre Library (1)Call number: 658.8 PER. UMI Main Library (4)Call number: 658.8 PER, ...

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417.

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Social media marketing : A strategic approach / Melissa S Barker ... [et al.].

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, MA : Cengage Learning, c2017

Availability: Items available for loan: Mbale Centre Library (1)Call number: 658.872 SOC. UMI Main Library (4)Call number: 658.872 SOC, ...

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418.

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Marketing / Paul Baines, Chris Fill, Sara Rosengren. by

Baines, Paul
Fill, Chris
Rosengren, Sara

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Oxford University Press, c2017

Availability: Items available for loan: Mbale Centre Library (1)Call number: 658.8 BAI. UMI Main Library (4)Call number: 658.8 BAI, ...

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419.

Digital marketing / Karl Meyer. by

Meyer, Karl

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Swavesey, Cambs : Cambridge Marketing Press, 2015

Availability: Items available for loan: UMI Main Library (2)Call number: 658.872 MEY, ...

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420.

Marketing : A guide for professional marketers / Melissa Nixon. by

Nixon, Melissa

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Wavesey, Cambs : Cambridge Marketing Press, 2015

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 NIX, ...

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Your search returned 447 results.

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