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Marketing ethics & society / Lynne Eagle & Stephan Dahl.

By: Eagle, LynneContributor(s): Dahl, StephanMaterial type: Text

TextPublication details: Los Angeles : SAGE, c2015Description: xiii, 300 p. : ill. ; 24 cmISBN: 9781446296622Subject(s): Ethics | MarketingDDC classification: 174.96588

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	174.96588 EAG (Browse shelf(Opens below))	Available		2017-209

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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