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Strategic marketing planning / Colin Gilligan, Richard M.S. Wilson.

By: Gilligan, ColinContributor(s): Wilson, Richard M.SMaterial type: Text

TextPublication details: Amsterdam : Elsevier, c2009Edition: 2nd edDescription: x, 552 p. ; 25 cmISBN: 9781856170Subject(s): Marketing | Management -- Market planningDDC classification: 658.8

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