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221.

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Strategic marketing : A guide for developing sustainable competitive advantage / M. J. Xavier. by

Xavier, M. J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi [u.a.] : Response Books, c1999

Availability: Items available for loan: UMI Main Library (1)Call number: 658.802XAV.

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222.

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Managing marketing performance, 2008-2009 / Helen Meek. by

Meek, Helen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth-Heinemann, 2008

Availability: Items available for loan: UMI Main Library (1)Call number: 658.802 MEE.

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223.

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International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe. by

Doole, Isobel
Lowe, Robin

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thomson Learning, 2001

Availability: No items available.

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224.

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Exploring direct and customer relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson. by

Evans, Martin
O'Malley, Lisa
Patterson, Maurice

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thomson Learning, 2004

Availability: Items available for loan: UMI Main Library (1)Call number: 658.812EVA.

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225.

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Its all about customers : The perfect way to grow your business through marketing, sales and service / John Fraser- Robinson. by

Fraser- Robinson, John

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan page, 1999

Availability: Items available for loan: UMI Main Library (2)Call number: 658.812FRA, ...

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226.

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Managing customer relationships : A strategic frame work / Don Peppers, Martha Rogers. by

Peppers, Don
Rogers, Martha

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Canada : John Wiley & son, c2004

Availability: No items available.

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227.

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Converting customer value : From retention to profit / John A. Murphy. by

Murphy, John A, 1948-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: England : John Wiley and Sons ltd., 2006

Availability: No items available.

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228.

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Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: USA : Thomson, 2003

Availability: Items available for loan: UMI Main Library (2)Call number: 658.82SHI, ...

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229.

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Marketing research : A practical approach / Bonita Kolb. by

Kolb, Bonita M

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2008

Availability: Items available for loan: UMI Main Library (5)Call number: 658.83KOL, ...

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230.

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Marketing research / David A. Aaker [and] George S. Day. by

Aaker, David A
Day, George S

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Canada : John Wiley and sons, 1986

Availability: Items available for loan: UMI Main Library (1)Call number: 658.83 AAK.

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231.

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Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald. by

De Chernatory, Lesile
McDonald, Malcolm

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford, Uk : Elsevier, 2003

Availability: Items available for loan: UMI Main Library (1)Call number: 658.827 DEC.

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232.

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Marketing research : Text and cases / Harper W. Boyd, Ralph Westfall [and] Stanley F. Stasch. by

Boyd, Harper W
Westfall, Ralph
Stasch, Stanley F

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewoood, Illinois : Richard D.Irwin, Inc., 2002

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 BOY.

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233.

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Commonsense direct marketing / Drayton Bird. by

Bird, Drayton

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London, UK : Koganpage publisher, 2000

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 BIR.

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234.

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Service marketing : Text and cases / Steve Baron. by

Baron, Steve

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : MacMillan press ltd., 1995

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 BAR.

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235.

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Research for marketing decisions / Paul E.Green, Donald S. Tull, Gerald Albaum. by

Green, Paul E
Tull, Donald S
Albaum, Gerald

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi, India : Prentice-Hall, 2002

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8GRE.

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236.

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Global marketing / Svend Hollensen. by

Hollensen, Svend

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London, England : FT/ Prentice Hall, c2007

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8HOL, ...

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237.

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Marketing and entrepreneurship in SMEs : An innovative approach / David Carson ... [et al.]. by

Carson, David, 1947-
Cromie, Stanley
McGowan, Pauric
Hill, Jimmy

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Prentice Hall, c1995

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 CAR.

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238.

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Marketing management : Strategy and cases / Douglas J. Dalrymple,Leonard J. Parsons. by

Dalrymple, Douglas J
Parsons, Leonard J

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New york : John Wiley and sons, c1982

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 DAL, ...

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239.

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International marketing management / Subhash C. Jain. by

Jain, Subhash C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : CBS publishers and Distributors, c1990

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 JAI.

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240.

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International marketing management / Subhash C. Jain. by

Jain, Subhash C

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Shahdara, Delhi : S.K Jain, c1987

Availability: No items available.

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