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International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe.

By: Doole, IsobelContributor(s): Lowe, Robin Material type: Text

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TextPublication details: London : Thomson Learning, 2001Edition: 3rd edDescription: xvi, 453 p. : ill. ; 25 cmISBN: 9781861527721Subject(s): Export marketing -- Management | Export marketing -- Case studies -- ManagementDDC classification: 658.812

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Includes index and bibliographic references.

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