Converting customer value : From retention to profit / John A. Murphy.

By: Murphy, John A, 1948-Material type: TextTextPublication details: England : John Wiley and Sons ltd., 2006Description: xxviii, 388 p. ill. ; 24 cmISBN: 0-470-01634-5Subject(s): Customer relations -- Management | Business planning | Relationship marketingDDC classification: 658.812
Item type: Books-General
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