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Books-General
Strategic marketing : A guide for developing sustainable competitive advantage / M. J. Xavier.

by Xavier, M. J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi [u.a.] : Response Books, c1999Availability: Items available for loan: UMI Main Library (1) Call number: 658.802XAV.

Books-General
Managing marketing performance, 2008-2009 / Helen Meek.

by Meek, Helen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 2008Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 MEE.

Books-General
International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe.

by Doole, Isobel | Lowe, Robin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning, 2001Availability: No items available.

Books-General
Exploring direct and customer relationship marketing / Martin Evans, Lisa O'Malley, Maurice Patterson.

by Evans, Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning, 2004Availability: Items available for loan: UMI Main Library (1) Call number: 658.812EVA.

Books-General
Its all about customers : The perfect way to grow your business through marketing, sales and service / John Fraser- Robinson.

by Fraser- Robinson, John.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan page, 1999Availability: Items available for loan: UMI Main Library (2) Call number: 658.812FRA, ...

Books-General
Managing customer relationships : A strategic frame work / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Wiley & son, c2004Availability: No items available.

Books-General
Converting customer value : From retention to profit / John A. Murphy.

by Murphy, John A, 1948-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: England : John Wiley and Sons ltd., 2006Availability: No items available.

Books-General
Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA : Thomson, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.82SHI, ...

Books-General
Marketing research : A practical approach / Bonita Kolb.

by Kolb, Bonita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, 2008Availability: Items available for loan: UMI Main Library (5) Call number: 658.83KOL, ...

Books-General
Marketing research / David A. Aaker [and] George S. Day.

by Aaker, David A | Day, George S.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Canada : John Wiley and sons, 1986Availability: Items available for loan: UMI Main Library (1) Call number: 658.83 AAK.

Books-General
Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

by De Chernatory, Lesile | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Uk : Elsevier, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DEC.

Books-General
Marketing research : Text and cases / Harper W. Boyd, Ralph Westfall [and] Stanley F. Stasch.

by Boyd, Harper W | Westfall, Ralph | Stasch, Stanley F.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewoood, Illinois : Richard D.Irwin, Inc., 2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 BOY.

Books-General
Commonsense direct marketing / Drayton Bird.

by Bird, Drayton.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London, UK : Koganpage publisher, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 BIR.

Books-General
Service marketing : Text and cases / Steve Baron.

by Baron, Steve.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : MacMillan press ltd., 1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 BAR.

Books-General
Research for marketing decisions / Paul E.Green, Donald S. Tull, Gerald Albaum.

by Green, Paul E | Tull, Donald S | Albaum, Gerald.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : Prentice-Hall, 2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.8GRE.

Books-General
Global marketing / Svend Hollensen.

by Hollensen, Svend.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London, England : FT/ Prentice Hall, c2007Availability: Items available for loan: UMI Main Library (4) Call number: 658.8HOL, ...

Books-General
Marketing and entrepreneurship in SMEs : An innovative approach / David Carson ... [et al.].

by Carson, David, 1947- | Cromie, Stanley | McGowan, Pauric | Hill, Jimmy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Prentice Hall, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 CAR.

Books-General
Marketing management : Strategy and cases / Douglas J. Dalrymple,Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New york : John Wiley and sons, c1982Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 DAL, ...

Books-General
International marketing management / Subhash C. Jain.

by Jain, Subhash C.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : CBS publishers and Distributors, c1990Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 JAI.

Books-General
International marketing management / Subhash C. Jain.

by Jain, Subhash C.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Shahdara, Delhi : S.K Jain, c1987Availability: No items available.

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