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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens, Courtland L. Bovee. - 5th ed. - Illinois : Irwin, 1994 - xxx, 573 p. : ill. ; 28 cm. - Irwin series in marketing. .

ISBN: 025613412-x

Subjects--Topical Terms:
Marketing --Advertising--Manuals.

Dewey Class. No.: 659.1 / ARE

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