Contemporary advertising / (Record no. 9128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161202b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025613412-x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 |
| Item number | ARE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Courtland L. Bovee. |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 573 p. : |
| Dimensions | 28 cm. |
| Other physical details | ill. ; |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin series in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Advertising |
| Form subdivision | Manuals. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn Item | UMI Main Library | Archives Centre | 12/02/2016 | 659.1 ARE | 98-094 | 12/02/2016 | 12/02/2016 | Books-General | Withdrawn |