Total relationship marketing / Evert Gummesson.
Material type:
TextPublication details: Oxford ; Amsterdam ; Boston : Butterworth-Heinemann, c2002Edition: 2nd edDescription: xiii [iii], 350 p. : ill. ; 24 cmISBN: 9780750654074Subject(s): Marketing -- Management | ManagementDDC classification: 658.8
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.8 GUM (Browse shelf(Opens below)) | Available | 2006-159 |
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| 658.8 GUM Total relationship marketing / | 658.8 GUM Total relationship marketing / | 658.8 GUM Total relationship marketing : | 658.8 GUM Total relationship marketing / | 658.8 GUM Total relationship marketing / | 658.8 GUM Total relationship marketing / | 658.8 HAC Marketing : |
Include index.
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