Total relationship marketing /
Gummesson, Evert
Total relationship marketing / Evert Gummesson. - 2nd ed. - Oxford ; Amsterdam ; Boston : Butterworth-Heinemann, c2002 - xiii [iii], 350 p. : ill. ; 24 cm.
Include index.
9780750654074
Marketing --Management
Management
658.8 / GUM
Total relationship marketing / Evert Gummesson. - 2nd ed. - Oxford ; Amsterdam ; Boston : Butterworth-Heinemann, c2002 - xiii [iii], 350 p. : ill. ; 24 cm.
Include index.
9780750654074
Marketing --Management
Management
658.8 / GUM