Market-led strategic change : Transforming the process of going to market / Nigel Piercy.
Material type:
TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, c2009Edition: 4th edDescription: xix, 551 p. : ill. ; 25 cmISBN: 9781856175043Subject(s): Marketing -- ManagementDDC classification: 658.8
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.8PIE (Browse shelf(Opens below)) | Available | 2009-027 | ||
| UMI Main Library | 658.8PIE (Browse shelf(Opens below)) | Available | 2009-028 | ||
| UMI Main Library | Seen During Stock-taking | 658.8PIE (Browse shelf(Opens below)) | Available | 2009-033 |
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| 658.8PET Marketing management : | 658.8PET Marketing management : | 658.8PET Marketing management : | 658.8PIE Market-led strategic change : | 658.8SCH Marketing : | 658.8SHI Integrated marketing communications in advertising and promotion / | 658.8WYM Nonprofit marketing : |
Includes bibliographical references and index.
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