Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2010Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN: 9780071267762Subject(s): Marketing -- ManagementDDC classification: 658.8
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.8 MUL (Browse shelf(Opens below)) | Available | 2010-2475 | ||
| UMI Main Library | 658.8MUL (Browse shelf(Opens below)) | Available | 2010-2478 | ||
| UMI Main Library | 658.8MUL (Browse shelf(Opens below)) | Available | 2010-2479 | ||
| UMI Main Library | Seen During Stock-taking | 658.8MUL (Browse shelf(Opens below)) | Available | 2010-2480 | |
| UMI Main Library | Seen During Stock-taking | 658.8MUL (Browse shelf(Opens below)) | Available | 2010-2481 | |
| UMI Main Library | Seen During Stock-taking | 658.8MUL (Browse shelf(Opens below)) | Available | 2010-2474 |
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| 658.8 MUD Services marketing management / | 658.8 MUD Services marketing management / | 658.8 MUD The management and marketing of services / | 658.8 MUL Marketing management : | 658.8 MUL Marketing management : | 658.8 MUL Marketing management : | 658.8 MUL Marketing management : |
Includes bibliographical references and index.
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