Marketing management : Analysis, planning, and control / Philip Kotler.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmISBN: 0-13-558024-2Subject(s): Marketing -- ManagementDDC classification: 658.8
Books-General
| Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| UMI Main Library | 658.8 KOT (Browse shelf(Opens below)) | Withdrawn Item | Withdrawn | 86-356 | ||
| UMI Main Library | Seen During Stock-taking | 658.8KOT (Browse shelf(Opens below)) | Withdrawn Item | Withdrawn | 86-355 |
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| 658.8 KOT Marketing : | 658.8 KOT Marketing management : | 658.8 KOT Marketing management / | 658.8 KOT Marketing management : | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / |
Includes bibliographical references and indexes.
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