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Managing customer relationships : A strategic frame work / Don Peppers, Martha Rogers.

By: Peppers, Don Contributor(s): Rogers, MarthaMaterial type: Text

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TextPublication details: Canada : John Wiley & son, c2004Description: xi, 516 p. ill. ; 26 cmISBN: 0-471-48590-XSubject(s): Consumers' preferences | Relationship marketing | Customer relations -- ManagementDDC classification: 658.812

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