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Managing customer relationships :

Peppers, Don

Managing customer relationships : A strategic frame work / Don Peppers, Martha Rogers. - Canada : John Wiley & son, c2004. - xi, 516 p. ill. ; 26 cm.

ISBN: 0-471-48590-X

Subjects--Topical Terms:
Consumers' preferences.
Relationship marketing.
Customer relations--Management.

Dewey Class. No.: 658.812 / PEP

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