Managing customer relationships : (Record no. 3171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180606135341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120405t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-471-48590-X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | PEP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peppers, Don |
| 9 (RLIN) | 2984 |
| 245 ## - TITLE STATEMENT | |
| Title | Managing customer relationships : |
| Remainder of title | A strategic frame work / |
| Statement of responsibility, etc. | Don Peppers, Martha Rogers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Canada : |
| Name of publisher, distributor, etc. | John Wiley & son, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 516 p. |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers' preferences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Martha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
No items available.