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Business to business marketing : Stategies and implementation / Daniel Michel ... [et al.].

Contributor(s): Michel, DanielMaterial type: Text

TextPublication details: New York : Palgrave Macmillan, 2003Description: xviii, 469 p. ; 25 cmISBN: 9780333921951Subject(s): Marketing -- BusinessDDC classification: 658.804

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Current library	Collection	Call number	Status	Date due
Mbale Centre Library	Seen During Stock-taking	658.804BUS (Browse shelf(Opens below))	Available

This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings

2011-1182

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