Business to business marketing :
Business to business marketing : Stategies and implementation /
Daniel Michel ... [et al.].
- New York : Palgrave Macmillan, 2003
- xviii, 469 p. ; 25 cm
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings
9780333921951
Marketing--Business
658.804 / BUS
This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings
9780333921951
Marketing--Business
658.804 / BUS