Business to business marketing : (Record no. 2355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00837nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180425114941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110802t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333921951 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | UMI |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | BUS |
| 245 ## - TITLE STATEMENT | |
| Title | Business to business marketing : |
| Remainder of title | Stategies and implementation / |
| Statement of responsibility, etc. | Daniel Michel ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 469 p. ; |
| Size of unit | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michel, Daniel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | Mbale Centre Library | 08/02/2011 | 658.804BUS | 2011-1182 | 08/02/2011 | 08/02/2011 | Books-General |