Entrepreneurial marketing : Lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.

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TextPublication details: New York : Wiley, c2001.Description: xvi, 272 p. : ill. ; 24 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8LOD (Browse shelf(Opens below))	Available	2011-727

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Includes bibliographical references (p. 261-263) and index.

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