Entrepreneurial marketing :
Lodish, Leonard M.
Entrepreneurial marketing : Lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. - New York : Wiley, c2001. - xvi, 272 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-263) and index.
0471382442 (cloth : alk. paper)
New business enterprises--Management.
Marketing--Management.
658.8 / LOD
Entrepreneurial marketing : Lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. - New York : Wiley, c2001. - xvi, 272 p. : ill. ; 24 cm.
Includes bibliographical references (p. 261-263) and index.
0471382442 (cloth : alk. paper)
New business enterprises--Management.
Marketing--Management.
658.8 / LOD