Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DMaterial type: TextTextPublication details: Boston, [Mass.] ; London : McGraw-Hill, 2003Edition: 3rd edDescription: xxvii, 708p. ; 26 cmISBN: 9780071244961Subject(s): Services marketing | Customer services | MarketingDDC classification: 658.8
Item type: Books-General
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