Services marketing :
Zeithaml, Valarie A.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 3rd ed. - Boston, [Mass.] ; London : McGraw-Hill, 2003 - xxvii, 708p. ; 26 cm.
9780071244961
Services marketing
Customer services
Marketing
658.8 / ZEI
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 3rd ed. - Boston, [Mass.] ; London : McGraw-Hill, 2003 - xxvii, 708p. ; 26 cm.
9780071244961
Services marketing
Customer services
Marketing
658.8 / ZEI