Principles of direct and database marketing / Alan Tapp.

By: Tapp, AlanMaterial type: TextTextPublication details: Harlow, England : Prentice Hall, c2005Edition: 3rd edDescription: xiv, 489 p. : ill. ; 25 cmISBN: 9780273683551Subject(s): Marketing ManagementDDC classification: 658.872
Item type: Books-General
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Holdings
Current library Collection Call number Status Date due Barcode
UMI Main Library
Seen During Stock-taking 658.872 TAP (Browse shelf(Opens below)) Available 2011-1297
UMI Main Library
Seen During Stock-taking 658.872 TAP (Browse shelf(Opens below)) Available 2008-806
UMI Main Library
Seen During Stock-taking 22 658.872 TAP (Browse shelf(Opens below)) Available 2008-807
UMI Main Library
Seen During Stock-taking 22 658.872 TAP (Browse shelf(Opens below)) Available 2008-808
UMI Main Library
Seen During Stock-taking 22 658.872 TAP (Browse shelf(Opens below)) Available 2008-809
UMI Main Library
Seen During Stock-taking 22 658.872 TAP (Browse shelf(Opens below)) Available 2008-810

Includes bibliographies and index.

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