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Converting customer value : From retention to profit / John A. Murphy with J. Burton, R. Gleaves and J. Kitshoff.

By: Murphy, John AContributor(s): Burton, J | Gleaves, R | Kitshoff, JMaterial type: Text

TextPublication details: Hoboken, NJ : John Wiley & Sons, c2006Description: xxviii, 388 p. : ill. ; 24 cmISBN: 0470016345Subject(s): Customer relations -- Management | Relationship marketing | Business planningDDC classification: 658.812

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Holdings
Current library	Call number	Status	Notes	Barcode
		Available
UMI Main Library	658.812 MUR (Browse shelf(Opens below))	Available	Academic &Research References	2006-377
UMI Main Library	658.812 MUR (Browse shelf(Opens below))	Available	Academic &Research References	2006-378

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