Converting customer value :
Murphy, John A.
Converting customer value : From retention to profit / John A. Murphy with J. Burton, R. Gleaves and J. Kitshoff. - Hoboken, NJ : John Wiley & Sons, c2006 - xxviii, 388 p. : ill. ; 24 cm
0470016345
Customer relations--Management
Relationship marketing
Business planning.
658.812 / MUR
Converting customer value : From retention to profit / John A. Murphy with J. Burton, R. Gleaves and J. Kitshoff. - Hoboken, NJ : John Wiley & Sons, c2006 - xxviii, 388 p. : ill. ; 24 cm
0470016345
Customer relations--Management
Relationship marketing
Business planning.
658.812 / MUR