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Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle.

By: Doyle, PeterMaterial type: Text

TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Edition: 2nd edDescription: xii, 367 p. : ill. ; 26 cmISBN: 0470773147Subject(s): Marketing strategies | Corporations -- Valuation | Marketing | Marketing -- ManagementDDC classification: 658.8

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Holdings
Current library	Call number	Status	Notes	Date due	Barcode
UMI Main Library	658.8 DOY (Browse shelf(Opens below))	Available	Academic &Research References		2009-029
UMI Main Library	658.8 DOY (Browse shelf(Opens below))	Available	Academic &Research References		2009-030

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