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Value-based marketing :

Doyle, Peter

Value-based marketing : Marketing strategies for corporate growth & shareholder value / Peter Doyle. - 2nd ed. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008 - xii, 367 p. : ill. ; 26 cm.

ISBN: 0470773147

Subjects--Topical Terms:
Marketing strategies
Corporations --Valuation.
Marketing
Marketing --Management.

Dewey Class. No.: 658.8 / DOY

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