Integrated marketing communication : Creative strategy from idea to implementation / by Robyn Blakeman.
Material type:
TextPublisher: Lanham : Rowman & Littlefield, c2024Edition: 4th edDescription: X, 382 p ill, ; 26 cmISBN: 9781538176337Subject(s): Communication in marketingDDC classification: 658.8
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.802 BLA (Browse shelf(Opens below)) | Available | 2024-058 |
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| 658.802 ANN The CIM student's practice and revision handbook : | 658.802 BEA Marketing planning 2007-2008 / | 658.802 BEA Marketing planning 2007-2008 / | 658.802 BLA Integrated marketing communication : Creative strategy from idea to implementation / | 658.802 CAP Managing marketing in the 21st century : | 658.802 CAP Managing marketing in the 21st century : | 658.802 CAP Managing marketing in the 21st century : |
Revised edition of the author's Integrated marketing communication, [2018]
Includes bibliographical references and index.
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